Destinations
For destinations:
Avoid overtourism. Drive diversity. Spread visitors.
One of the most important KPIs for today’s destinations is the ability to spread visitors across multiple regions, reduce pressure on hotspots, and highlight new experiences across the country.

This is exactly where Maitchify becomes a powerful tool.
Through AI-driven profiling, consumers are matched with 10–20 different areas within a single destination.

They discover places they didn’t know existed — small towns, secondary cities, remote nature areas, cultural districts, and unique neighbourhoods.
With Maitchify, destinations can:
  • Increase awareness of lesser-known areas
  • Spread traffic away from overcrowded hotspots
  • Promote sustainable and balanced tourism
  • Highlight regional identity and local communities
  • Support national strategies against overtourism
  • Turn hidden gems into real travel choices
Maitchify does not just inspire travel — it shapes perception of the entire country.
Average engagement performance:
72% completion rate
2:10 average active time per user