For destinations: Avoid overtourism. Drive diversity. Spread visitors.
One of the most important KPIs for today’s destinations is the ability to spread visitors across multiple regions, reduce pressure on hotspots, and highlight new experiences across the country.
This is exactly where Maitchify becomes a powerful tool. Through AI-driven profiling, consumers are matched with 10–20 different areas within a single destination.
They discover places they didn’t know existed — small towns, secondary cities, remote nature areas, cultural districts, and unique neighbourhoods.