Play. Match. Discover.
Turn travel curiosity into measurable engagement
Maitchify is an AI-powered campaign platform that helps destinations and travel brands connect with Nordic travelers through gamified, data-driven experiences.
Redefining destination marketing through AI and gamification
Traditional campaigns tell people where to go. Maitchify lets them discover it themselves.
Through a playful, swipe-based experience, travelers build a personal profile — while our AI engine matches them with 10–20 destinations, regions, or experiences that fit their unique travel style.
For brands and destinations, it’s a completely new way to inspire, measure, and understand travel desire.
Through a playful, swipe-based experience, travelers build a personal profile — while our AI engine matches them with 10–20 destinations, regions, or experiences that fit their unique travel style.
For brands and destinations, it’s a completely new way to inspire, measure, and understand travel desire.
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AI-powered profilingIntelligent algorithms analyse each user’s swipes to create their travel personality. -
Gamified engagementFamiliar, mobile-first, and fun — boosting participation and dwell time. -
Nordic reachDesigned for cross-market activation in Denmark, Sweden, Norway and Finland.
From clicks to connection
The results speak for themselves. Maitchify keeps users engaged far longer than traditional digital ads or landing pages.
- 72% completion rateusers finish the full AI experience.
- 2 minutes 10 secondsaverage time spent on platform.
- Thousands of organic sharesand word-of-mouth traffic.
This means travelers are spending real time with your brand — exploring new sides of your destination and building emotional relevance.
12 months. 12 destinations. 1 interactive platform.
Each month, one partner destination or brand takes the spotlight in Maitchify’s immersive platform — reaching travelers across the Nordics through paid media, social sharing and PR.
With limited monthly slots, each campaign receives exclusive focus, data insights, and tailored storytelling.
With limited monthly slots, each campaign receives exclusive focus, data insights, and tailored storytelling.
Tourism Authority of Thailand
“Maitchify gave us two minutes of undivided traveler attention — exploring, dreaming, and discovering Thailand’s many sides.”
— Tourism Authority of Thailand
Results summary:
— Tourism Authority of Thailand
Results summary:
- 72% completion rate
- 2:10 average engagement time
- Strong organic reach
- Positive perception shift towards lesser-known Thai regions
Small markets. Big travel appetite
Nordic travelers are among the world’s most travel-hungry audiences — digitally savvy, experience-driven, and always looking for something new.
They value authenticity, nature, design, and well-being — making them an ideal target for diverse destinations.
Maitchify helps you reach them across Denmark, Sweden, Norway, and Finland — in one coordinated campaign built on insight, creativity, and measurable performance.
They value authenticity, nature, design, and well-being — making them an ideal target for diverse destinations.
Maitchify helps you reach them across Denmark, Sweden, Norway, and Finland — in one coordinated campaign built on insight, creativity, and measurable performance.
Created by the Nordic tourism experts at Related
Maitchify is developed by Related, a leading Nordic agency specialized in tourism, lifestyle, and AI-driven communication.
With 15+ years of experience working with destinations and brands across Europe and Asia, Related blends insight, innovation, and impact — helping clients build emotional connections and measurable results.
Let's Talk With 15+ years of experience working with destinations and brands across Europe and Asia, Related blends insight, innovation, and impact — helping clients build emotional connections and measurable results.
Maitchify campaigns are open to travelers participating in our monthly destination experiences. All data handling follows strict GDPR compliance.