How Thailand turned swipes into travelers
When the Tourism Authority of Thailand wanted to refresh its image in the Nordic markets, it teamed up with Related and Maitchify to create an interactive, AI-powered travel experience.
Users swiped through a series of inspirations — from food and culture to beaches and wellness — discovering their “Thai Travel Personality” and matching with up to 20 regional destinations.
Users swiped through a series of inspirations — from food and culture to beaches and wellness — discovering their “Thai Travel Personality” and matching with up to 20 regional destinations.
Measured engagement. Proven impact.
- 72% of users completed the entire experience.
- Average time on platform: 2 minutes 10 seconds.
- Thousands of organic social shares.
- Significant curiosity for lesser-known destinations like Chiang Rai and Isan.
The campaign helped travelers see Thailand differently — beyond beaches and Bangkok — and strengthened perception of diversity and cultural depth.
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Maitchify gave us two minutes of undivided attention from Nordic travelers — and that’s gold in today’s attention economy.