MAITCHIFY – Privacy & GDPR Policy
(Valid in Denmark, Sweden, Norway & Finland – GDPR / EU / EEA Compliant)
Maitchify is committed to protecting your personal data. This policy explains how we collect, store, process and use personal information when you use the Maitchify platform or participate in campaigns or competitions.
1. What counts as personal data
Personal data is information that can directly or indirectly identify an individual. This may include name, email address, IP address, device information or other contact data. You may use Maitchify without providing personal information unless you enter a campaign or competition.
2. How we collect personal data
We collect personal data only when relevant to participation or platform use. Information may be collected in the following ways:
Maitchify does not collect or process sensitive personal data.
3. How we use personal data
We process personal data for the purpose of providing the service, analysing behaviour and improving the user experience. We may also process data to communicate with participants, select competition winners, deliver personalised content or – if consent is given – send marketing communication.
The main purposes for processing are:
We do not sell personal data.
4. Legal basis for processing
Our processing of personal data is based on one or more of the following grounds:
Users may withdraw consent at any time by contacting us.
5. Data sharing
Personal data is only shared when necessary to operate the Maitchify platform. Data may be shared with:
We do not share data with third parties for commercial purposes.
6. Storage and retention period
Personal data is stored securely and only for as long as required for the intended purpose. Our standard retention period is up to 5 years after last activity or participation, unless a shorter or longer period is required by law.
Users may request early deletion under the rights described below.
7. Your rights
Under GDPR, individuals in Denmark, Sweden, Norway and Finland have the right to request:
To exercise any of these rights, please contact us using the email below.
If you wish to complain about the way Maitchify handles personal data, you may contact your national Data Protection Authority:
Datatilsynet – Denmark
Integritetsskyddsmyndigheten (IMY) – Sweden
Datatilsynet – Norway
Tietosuojavaltuutetun toimisto – Finland
8. Contact
All enquiries regarding data protection, access or deletion requests can be directed to:
privacy@maitchify.com
Maitchify, operated by Related
9. Changes to this policy
We may update this privacy policy if legal requirements or business practices change. The most recent version will always be available on our website.
Maitchify is committed to protecting your personal data. This policy explains how we collect, store, process and use personal information when you use the Maitchify platform or participate in campaigns or competitions.
1. What counts as personal data
Personal data is information that can directly or indirectly identify an individual. This may include name, email address, IP address, device information or other contact data. You may use Maitchify without providing personal information unless you enter a campaign or competition.
2. How we collect personal data
We collect personal data only when relevant to participation or platform use. Information may be collected in the following ways:
- Information you submit when participating in a campaign or competition
- Cookies and tracking technologies on the website
- IP address, device type, operating system and browser details
- Behavioural and interaction data on the platform (swipes, choices, match results)
- Publicly available information via social media platforms such as Meta, if you interact with our content
Maitchify does not collect or process sensitive personal data.
3. How we use personal data
We process personal data for the purpose of providing the service, analysing behaviour and improving the user experience. We may also process data to communicate with participants, select competition winners, deliver personalised content or – if consent is given – send marketing communication.
The main purposes for processing are:
- Providing personalised user experience and match results
- Generating insights for campaign partners (aggregated and anonymised)
- Statistical analysis and platform improvement
- Competition administration and winner communication
- Marketing communication based on explicit consent
We do not sell personal data.
4. Legal basis for processing
Our processing of personal data is based on one or more of the following grounds:
- Contractual necessity – to enable campaign participation
- Legitimate interest – to improve user experience and analyse behaviour
- Consent – for receiving marketing and communication
Users may withdraw consent at any time by contacting us.
5. Data sharing
Personal data is only shared when necessary to operate the Maitchify platform. Data may be shared with:
- Internal Maitchify / Related staff for analytics and communication
- Technical hosting and IT service providers
- Email and communication service providers
- Public authorities when required by law
We do not share data with third parties for commercial purposes.
6. Storage and retention period
Personal data is stored securely and only for as long as required for the intended purpose. Our standard retention period is up to 5 years after last activity or participation, unless a shorter or longer period is required by law.
Users may request early deletion under the rights described below.
7. Your rights
Under GDPR, individuals in Denmark, Sweden, Norway and Finland have the right to request:
- Access to personal information we hold
- Correction of inaccurate information
- Deletion of personal data, where legally applicable
- Restriction of processing in special cases
- Objection to processing based on legitimate interest or marketing purposes
- Data portability for data provided by the user
To exercise any of these rights, please contact us using the email below.
If you wish to complain about the way Maitchify handles personal data, you may contact your national Data Protection Authority:
Datatilsynet – Denmark
Integritetsskyddsmyndigheten (IMY) – Sweden
Datatilsynet – Norway
Tietosuojavaltuutetun toimisto – Finland
8. Contact
All enquiries regarding data protection, access or deletion requests can be directed to:
privacy@maitchify.com
Maitchify, operated by Related
9. Changes to this policy
We may update this privacy policy if legal requirements or business practices change. The most recent version will always be available on our website.