STRATEGIC KPI:
Diversity & Distributed Tourism
For destinations:
Avoid overtourism. Drive diversity. Spread visitors.
One of the most important KPIs for today’s destinations is the ability to spread visitors across multiple regions, reduce pressure on hotspots, and highlight new experiences across the country.

This is exactly where Maitchify becomes a powerful tool.
Through AI-driven profiling, consumers are matched with 10–20 different areas within a single destination.

They discover places they didn’t know existed — small towns, secondary cities, remote nature areas, cultural districts, and unique neighbourhoods.
With Maitchify, destinations can:
  • Increase awareness of lesser-known areas
  • Spread traffic away from overcrowded hotspots
  • Promote sustainable and balanced tourism
  • Highlight regional identity and local communities
  • Support national strategies against overtourism
  • Turn hidden gems into real travel choices
Maitchify does not just inspire travel — it shapes perception of the entire country.
For hotels:
Sell the whole experience, not just a room
Today’s hotel guests want more than “a bed and breakfast”.
They want experiences, neighbourhoods, activities, local flavour and stories that connect them emotionally to the place they visit.
Maitchify helps hotels and resorts stand out by showcasing:
  • The area around the hotel
  • Food, culture and nature highlights
  • Things to do within walking distance
  • Local secrets and authentic experiences
  • Micro-adventures and themed stays
  • Seasonal inspiration (summer/winter/citybreak etc.)
Instead of selling “a hotel”, you sell a curated universe that fits a specific travel personality — from “The Food Explorer” to “The Adventure Seeker”.
This drives:
  • Higher booking conversion
  • Longer stays
  • Better guest satisfaction
  • Stronger positioning
  • Premium brand perception
Maitchify turns a hotel stay into a story — and stories convert.